Apple Business Plan

Executive Summary Apple is known for its breakthrough product, comfortable to example interfaces and for bringing technology to the masses. As the technology gets more(prenominal) advanced, multifunction frauds such(prenominal) as cell phones and smart phones ar starting to flip traditional music listening devices such as the iPod. However, the iPhone has not been ranked to the tween and teen segments. To combat this problem, we are proposing the creation of a impetuous business division inside of Apple called the iRock division. The iRock will be the new music player of the future. It will not tout ensemble play music, but will function as a full mobile communicator (via IM and Email). The iRock is a small circular device with a touch screen interface, wireless access, music capabilities, applications set aside and a low starting cost of $129.99.

Here is a complete list of the iRocks complete features: Wireless control place upright Touch screen interface Music/ television system player adjust capabilities with iTunes Photo Sharing Email/IM support Customizable UI interface (similar to the iPhone) GPS locator built into the device Customizable outer swaned series Customers who demoralize iPods in general are fellowships under 35 years of board, and who claim an aver develop household income greater than $75k. inside this group, our market research indicates that tween and teenagers ages 9 to 17 show the highest grade of ownership of iPods. In fact, households in that age level discombobulate an average of 1.2 iPods per household which sug gests that they will buy more than iPod. A! dditionally, since this age group has the lowest income, it is apparent that they have the purchasing cater of their parents as well. Given this, we feel that it would be best to target the iRock for this age group.If you want to get a full essay, order it on our website: OrderCustomPaper.com

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