Marketing Concepts

classic Airlines and trade Concepts unpolluted Airlines is the world’s twenty percent largest airline, Classic Airlines, commands a fleet of more than 375 jets that serve 240 cities with all over 2,300 daily flights. In the 25 years since its inception, Classic has crowing to an organization of 32,000 employees, and last year, it earned $10 million on $8.7 billion in sales. Like many other(a) airlines, Classic is savor the effects of the downturn in the economy. In past years, the members rewards architectural plan has been successful only has recently go through a 19% minify in the number of members and a 21% decrease of universal fliers in the members who remain. The goal of this account is to discuss some(prenominal) of the concepts mentioned in the reading material for the week. Those concepts will accommodate production, product, selling, and the trade concept. Production Concept The production concept is the “ judgement that a securely should focus on those products that it could produce almost efficiently and that the debut of a supply of low-cost products would in and of itself create the take for the products (NetMBA, 2009).” This concept does not take into regard the wants and needs of the customer, but instead what will bring in more revenue enhancement to the company.

The production concept for Classic Airlines has been their ability to entice popular fliers with their frequent flier governmental class and low-budget flights. In past years the program had flourished, but since 9/11 the airline has seen a drastic decrease in the number of large number ni! mble and a decrease in the number of frequent fliers overall. The inexpensive flights met the needs to the customers at the time, but since the start of this program other airlines have begun to offer similar options for the members. Product Concept deepen Concept The selling concept begins once the product has been established. harmonize the the Marketing definition (Selling, 2009) is when an organization uses...If you want to get a complete essay, order it on our website: OrderCustomPaper.com

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